Marketing Plan Billabong - 7614 Words

Executive Summary In the world there are 194 countries and Billabong has sold their product over 100 countries, the major regions are the North America, Australasia and Europe. There are several smaller regions that are selling products of Billabong, such as Australia, New Zealand, Singapore and more (Billabong n.d.). Billabong has been recognised in Australian and most in European countries for more than 10 years in the boardsports industry, yet Billabong has a limited consumer in a limited area with the high competitors. In order to survive with the limited consumer spending observed in 2007, Billabong must adopt a strategy that is not necessarily focused on cutting costs and monitoring pricing. Also a brand â€Å"Billabong† should contain†¦show more content†¦This will add additional cost on suppliers and this may lead to loss in revenues as Billabong has many suppliers around the world include Australia, China, Japan, Korea, Indonesia, Fiji, India, Myanmar, Mexico, and Vietnam. Bec ause of the rising of petrol price, so this will affect the competitors as well, so if billabong can find a cheaper alternative for its products it will be able to gain more customers instead of losing them and this will give billabong competitive advantage of its competitors. 2.1.2 Media publics The use of various media channels may apply to the international countries which may present different of Billabong campaign. However, Billabong may need to consider the availability of the channels they are using in other countries (Czinkota Ronkainen 2004, p. 541). The channels may be available in the domestic market and be really successful but may not be visible in some countries, particularly, in the developing and undeveloped countries. The use of advanced media, such as internet, in present the new campaign program may not be implemented in the countries where the level of internet usage is low. The media channels factor is also associated with the level of technology adoption in different countries. Mobile phones and internet are innovative media which are increasingly used to promote products or services in many countries.Show MoreRelatedBillabong Marketing Plan Essay4343 Words   |  18 Pages[pic] Billabong International Ltd. Company Marketing plan By (James) Company History Billabong is a holding company for an Australian brand of surf wear and extreme sports apparel. The company was established by Gordon and Rena Merchant in Burleigh Heads on the Gold Coast, Queensland in 1973 and expanded overseas into Japan, the USA and Europe through licensing agreements with third parties. Billabong sources its products from manufacturers before attaching their specificRead MoreThe Australian Textile, Clothing And Footwear Essay1546 Words   |  7 Pagesframework and in particular its pertinence to Billabong International, one of the industry’s largest companies. 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